Digest

Marketing Moxie: Steps to Achieve Your Mission

Kampala, Uganda-Last week, we explored the value of vision and mission statements. We discussed the differences between the two, the value that they provide to company stakeholders, and their promotional benefits.  This week, we’ll build upon this foundation, addressing ways that we can advance our vision and mission.   Value Statements Last week, we studied […]

Digest

Turkey aims for top 10 by 2023

Turkey is literally the bridge between Europe and Asia, sitting astride the Bosporus Straits with a population of some 74 million.     But the Turks are neither European nor Asian. They are simply Turks; a proud distinct people whose long history is filled with exceptional tales of conquest, commerce and culture.      Turkey was […]

Digest

Turkey aims for top 10 by 2023

Turkey is literally the bridge between Europe and Asia, sitting astride the Bosporus Straits with a population of some 74 million.     But the Turks are neither European nor Asian. They are simply Turks; a proud distinct people whose long history is filled with exceptional tales of conquest, commerce and culture.      Turkey was […]