Bugesera District, Rwanda – Renewable energy company MeshPower has launched a solar mini-grid in Gitaraga village, Bugesera District in Eastern Rwanda. The 4 Kw AC/DC mini-grid will provide clean energy access to 196 households and 15 businesses, nine of which are operated by women. This will not only improve the standard of living in the […]
Digest
Activists want more funding for maternal health
KAMPALA, Uganda–As Uganda joins the rest of the world tomorrow (11/April/2018) to commemorate the International Day of Maternal Health, government has been told to invest more resources in maternal health if the country’s mortality rate is to go down. Addressing the media at Eureka place Hotel in Ntinda ahead of the upcoming dialogue on maternal […]
Promoting digital broadcasting
KAMPALA, UGANDA – Of late, there seems to be a trend of mobile devices becoming an instant hit mainly buoyed by a growing middle class. Pay TV operators are the latest entrants in providing portable devices that enable customers to watch their favorite programs on the go. Multichoice and StarTimes are the operators that have […]
Uganda to prosecute swindlers of refugee cash
KAMPALA, Uganda–The State Minister for Relief and Disaster Preparedness, Hon Musa Ecweru has assured the international community that government is ready to prosecute all government officials who were involved in swindling money meant for refuges in the country. The Minister said Uganda as a country has been credited by the international community for hosting hundreds […]
What does marketing mean?
“What is marketing?” At the beginning of each term, I pose this question to my undergraduate marketing students. Their answers are diverse: – “It is the process of selling your product.” – “It is how to advertise your company.” – “It is the study of how to give your company a brand that others will […]
Relate well with CSOs to help fight corruption gov’t told
KAMPALA, Uganda–The vice president for Ford Foundation in charge Eastern Africa, Martin Abregu has asked the government of Uganda to create conducive working environment for Civil Society Organizations (CSO,s) in the country. He noted that good working relationship between government and the civil societies can help government in the fight against corruption which is a […]
Gas boss tells Tanzania hard truths
DAR ES SALAAM, Tanzania–Oil and gas firms in the country will have to invest more money to make sure that they realize the dream of producing oil sometime in the early or mid-2020’s. Speaking in Dar es salaam last week the President of BG East Africa, Derek Hudson said Tanzania was endowed with huge gas […]
Kadaga roots for women’s’ rights at CHOGM 2019 meet
LONDON, UK–The Speaker of the Ugandan of Parliament, Rebecca Kadaga, has called on Heads of State of the Commonwealth Member Countries to suggest a way forward on protection of the rights of women and girls especially in developing countries. “For CHOGM 2019, the Heads of State should be asked to report among themselves on […]
Gas boss tells Tanzania hard truths
DAR ES SALAAM, Tanzania – Oil and gas firms in the country will have to invest more money to make sure that they realize the dream of producing oil sometime in the early or mid-2020’s. Speaking in Dar es salaam last week the President of BG East Africa, Derek Hudson said Tanzania was endowed with […]
How to Build Your Brand
Kampala, Uganda-“I don’t understand branding,” the engineer told me, as we planned his firm’s strategy in my office. “I know that it is important to create a cohesive image for my firm, and I know that people are using social media to accomplish this. However, I fail to understand the processes, and what the benefit […]
Ways to Improve Your Sales
Kampala, Uganda-A few days ago, I was pleasantly surprised to receive a Facebook message from a Ugandan friend and mentee. “You know,” she wrote. “I do a part-time business selling cosmetic products, but sometimes I have trouble convincing clients.”Today, I’ll share some tips to help this young lady—and all of you in sales—to be more […]
The 4 Ps of the Marketing Mix
Kampala, Uganda-“Hope, I was in a meeting with someone from our company’s marketing department a few days ago,” an engineer told me. “She mentioned something called ‘marketing Ps;’ can you tell me what this is?” This marketing professional was referring to the elements of the marketing mix. Today, I’ll share some insights on this important […]
Marketing Moxie: Raise the bar with CSR
Kampala, Uganda – One of my favorite American business proverbs is that “We can both do well and do good.” This refers to the concept that it is possible for us to make a profit while engaging in ethical behavior and helping the community. Implementing a corporate social responsibility (CSR) programme can be a good […]