Digest

Turkey aims for top 10 by 2023

Turkey is literally the bridge between Europe and Asia, sitting astride the Bosporus Straits with a population of some 74 million.     But the Turks are neither European nor Asian. They are simply Turks; a proud distinct people whose long history is filled with exceptional tales of conquest, commerce and culture.      Turkey was […]

Digest

What does marketing mean?

“What is marketing?” At the beginning of each term, I pose this question to my undergraduate marketing students.  Their answers are diverse:  – “It is the process of selling your product.”  – “It is how to advertise your company.”  – “It is the study of how to give your company a brand that others will […]

Digest

How to Build Your Brand

Kampala, Uganda-“I don’t understand branding,” the engineer told me, as we planned his firm’s strategy in my office. “I know that it is important to create a cohesive image for my firm, and I know that people are using social media to accomplish this. However, I fail to understand the processes, and what the benefit […]

Digest

Ways to Improve Your Sales

Kampala, Uganda-A few days ago, I was pleasantly surprised to receive a Facebook message from a Ugandan friend and mentee. “You know,” she wrote. “I do a part-time business selling cosmetic products, but sometimes I have trouble convincing clients.”Today, I’ll share some tips to help this young lady—and all of you in sales—to be more […]

Digest

Uganda to prosecute swindlers of refugee cash

KAMPALA, Uganda–The State Minister for Relief and Disaster Preparedness, Hon Musa Ecweru has assured the international community that government is ready to prosecute all government officials who were involved in swindling money meant for refuges in the country. The Minister said Uganda as a country has been credited by the international community for hosting hundreds […]

Digest

The 4 Ps of the Marketing Mix

Kampala, Uganda-“Hope, I was in a meeting with someone from our company’s marketing department a few days ago,” an engineer told me. “She mentioned something called ‘marketing Ps;’ can you tell me what this is?” This marketing professional was referring to the elements of the marketing mix. Today, I’ll share some insights on this important […]