“What is marketing?” At the beginning of each term, I pose this question to my undergraduate marketing students. Their answers are diverse: – “It is the process of selling your product.” – “It is how to advertise your company.” – “It is the study of how to give your company a brand that others will […]
Insights
Ways to Improve Your Sales
Kampala, Uganda-A few days ago, I was pleasantly surprised to receive a Facebook message from a Ugandan friend and mentee. “You know,” she wrote. “I do a part-time business selling cosmetic products, but sometimes I have trouble convincing clients.”Today, I’ll share some tips to help this young lady—and all of you in sales—to be more […]
How to Build Your Brand
Kampala, Uganda-“I don’t understand branding,” the engineer told me, as we planned his firm’s strategy in my office. “I know that it is important to create a cohesive image for my firm, and I know that people are using social media to accomplish this. However, I fail to understand the processes, and what the benefit […]
Promoting digital broadcasting
KAMPALA, UGANDA – Of late, there seems to be a trend of mobile devices becoming an instant hit mainly buoyed by a growing middle class. Pay TV operators are the latest entrants in providing portable devices that enable customers to watch their favorite programs on the go. Multichoice and StarTimes are the operators that have […]