Insights

Ways to Improve Your Sales

Kampala, Uganda-A few days ago, I was pleasantly surprised to receive a Facebook message from a Ugandan friend and mentee. “You know,” she wrote. “I do a part-time business selling cosmetic products, but sometimes I have trouble convincing clients.”Today, I’ll share some tips to help this young lady—and all of you in sales—to be more […]

Insights

How to Build Your Brand

Kampala, Uganda-“I don’t understand branding,” the engineer told me, as we planned his firm’s strategy in my office. “I know that it is important to create a cohesive image for my firm, and I know that people are using social media to accomplish this. However, I fail to understand the processes, and what the benefit […]