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The United States Department’s Bureau of Educational and Cultural Affairs (ECA) has launched the Academy for Women Entrepreneurs (AWE), a new program aimed at supporting the growth of women entrepreneurs around the world. The Academy, in support of the White House-led Women’s Global Development and Prosperity Initiative, will equip women with the practical skills needed […]
Turkey aims for top 10 by 2023
Turkey is literally the bridge between Europe and Asia, sitting astride the Bosporus Straits with a population of some 74 million. But the Turks are neither European nor Asian. They are simply Turks; a proud distinct people whose long history is filled with exceptional tales of conquest, commerce and culture. Turkey was […]
The 4 Ps of the Marketing Mix
Kampala, Uganda-“Hope, I was in a meeting with someone from our company’s marketing department a few days ago,” an engineer told me. “She mentioned something called ‘marketing Ps;’ can you tell me what this is?” This marketing professional was referring to the elements of the marketing mix. Today, I’ll share some insights on this important […]