ICT Industry

More Women Using Technology to Thrive in Business 

In recent years, there has been a significant increase in the number of women-led businesses that are adopting technology to improve their operations and increase their competitive advantage.

This trend is a positive development that should be encouraged, as it can help to level the playing field for women entrepreneurs and enable them to achieve greater success.

There are several reasons why more women-led businesses are adopting technology. One of the main factors is the increasing availability and affordability of technology solutions that can help businesses of all sizes to streamline their operations, reduce costs, and improve their overall efficiency.

With the rise of cloud-based software and services, it has become easier than ever for businesses to access advanced technology without the need for significant upfront investment.

Another key driver of this trend is the growing recognition of the importance of digital transformation for businesses in all industries. As more customers expect to interact with businesses online, companies that fail to adopt digital technologies risk being left behind. Women-led businesses that embrace technology are well-positioned to capitalize on these trends and create new opportunities for growth and expansion.

Additionally, technology can help to address some of the unique challenges faced by women-led businesses. For example, women entrepreneurs often struggle to balance their work and personal responsibilities, which can make it difficult to devote the time and resources needed to grow their businesses.

By adopting technology solutions that automate repetitive tasks and streamline processes, these entrepreneurs can free up more time to focus on strategic planning and business development. Among the companies pioneering business solutions is Pesapal Uganda which is a payment services company with local know-how in building payments and business tools for Africa. Since 2009 they’ve empowered tens of thousands of African businesses and entrepreneurs to collect money online and in person via mobile and cards.

Pesapal Uganda, which is regulated by the Bank of Uganda shares a commitment to product innovation that solves Africa’s payment challenges. From Pesapal Sabi POS, payment plug-ins, payment pages, online invoicing, Reserveport booking engine, Oracle Hospitality solutions, and more.

“Pesapal is more than just a payment service provider, it is a hub for innovation. Therefore, our ever-increasing products and services enable women to simplify the way they offer their products and receive payments.

“With our online and onsite payment solutions, be it for a clothing store owner to a woman offering Airbnb services in her home, Pesapal, as our motto reads “payments anytime, anywhere” makes it possible for her to thrive whilst having time to herself and her family,” said Hannah Grace Beesigomwe, Business Development Manager at Pesapal Uganda.

She further argues that women possess a unique ability to innovate and nurture. These traits can further be brought to light more so for women in business as they embrace technology in their various industries.

“Having an online presence and utilizing networking sites and tools enables them to run their businesses more efficiently remotely, or on the ground, by expanding their opportunities and making them more independent. This not only eases their day-to-day life but enables them to be the best in their endeavors,” she added.

Moreover, technology can help women-led businesses to overcome some of the structural barriers they face in accessing funding and other resources.

By using digital platforms to connect with customers, suppliers, and investors, these businesses can increase their visibility and attract new sources of support. This can be particularly important for businesses operating in male-dominated industries or regions where traditional networks and channels may be more difficult to access.

In conclusion, the trend towards more women-led businesses adopting technology is a positive development that should be encouraged and supported. Technology is no longer an option for women in business, but a necessity.

By embracing technology and staying up to date with the latest trends and tools, women can improve their efficiency, decision-making, flexibility, and customer experience, and gain a competitive advantage. As we move towards an increasingly digital world, women in business need to adapt and evolve with the times to succeed in their careers.