Nespresso’s Reviving Origins program celebrates second year by introducing new coffee, AMAHA awe UGANDA, from the Rwenzori Mountains
Investment, training and resources provides Rwenzori coffee farmers with the tools to improve their livelihoods through the increase of the quality of their crop
Reviving Origins program drove productivity boost of 9% in Eastern Zimbabwe for 2018/2019.
Nespresso today introduces AMAHA awe UGANDA, ‘Hope of Uganda’, a new and seasonal coffee from the Rwenzori Mountains of Uganda made possible only through the company’s unique Reviving Origins program. Launched in 2019, the Reviving Origins program aims to restore coffee production in regions where it is under threat.
In Uganda, climate change, poor farming practices and economic hardship has meant that the production of high quality coffee has been a challenge over recent years. As part of the Reviving Origins program and in partnership with Agri Evolve, a young agribusiness dedicated to improving farmer productivity, Nespresso is working with more than 2,000 farmers, providing training and expertise to improve coffee quality and productivity in addition to establishing sustainable farming practices.
Guillaume Le Cunff, CEO of Nespresso said: “Coffee is the lifeblood of entire communities across the globe. In many regions, coffee farming is threatened for reasons such as climate change, conflict and a shifting global economy. Through the Reviving Origins program, Nespresso provides support to struggling coffee farming areas and helps breathe new life into local economies and, most importantly, communities in these regions.”
Formally launched in 2019, the Reviving Origins program aims to revive coffee agriculture and local coffee economies in regions affected by adversities such as conflict, economic hardship and environmental disasters. The program provides support to rebuild sustainable livelihoods for farmers and their communities while preserving the future of some of the world’s rarest, most exquisite coffees. Nespresso is investing a total of CHF 10 million in the program over a period of five years (2019-2023). The Reviving Origins program is an integral part of the Nespresso AAA Sustainable Quality™ Program, the brand’s sustainable sourcing model in coffee producing countries.
Jonny Rowland, Owner and Managing Director of Agri Evolve said: “Our partnership with Nespresso enables us to provide ongoing support to the Rwenzori coffee farmers. Through community projects and teamwork, growth and development are not only within the coffee farm but also in the improved environmental and social standards of the community. The Rwenzori coffee farmers now have the opportunity to share their premium quality coffee with the world, leading to higher household incomes as well as giving communities and families confidence for a sustainable future in coffee farming for the generations to come.”
As of 6 July 2020, the AMAHA awe UGANDA coffee will be available in 31 countries, including South Africa. This is alongside Reviving Origins coffee, TAMUKA mu ZIMBABWE – back for 2020 following its initial launch in South Africa last year.
The Reviving Origins program’s long-term aim is to establish these under threat coffees as permanent blends, available all year round for consumers, by helping farmers to increase the quality and the yield of their coffee, which brings crucial economic benefits for the regions involved, and leveraging strong partners in each of the origins.
HIGH QUALITY COFFEE YIELD INCREASES IN ZIMBABWE
Since its launch last year, the Reviving Origins program has already been a significant success in Zimbabwe and Caquetá, Colombia, two regions where coffee production has been under threat in recent years.
In Zimbabwe, coffee production has been under pressure for a number of years, falling from 15,000 tons in the late 1980s to just 500 tons in 2017.
Nespresso provides continuous training on quality and productivity, as well as free technical assistance through its agronomist network. It also addresses infrastructure challenges that exist in these areas by building wet mills or helping to establish coffee cooperatives.
As a result, productivity has increased. The availability of AAA high quality coffee has grown by 9% in the Manicaland province of Zimbabwe from 2018 to 2019.
TECHNOLOGY UNLOCKS TRANSPARENCY FOR TAMUKA mu ZIMBABWE COFFEE
This year, Nespresso is, for the first time, making its AAA Sustainable Quality™ Program data publicly available using blockchain technology. Introduced for Zimbabwe initially, a new Nespresso platform traces the AAA coffee from farms in Zimbabwe all the way through to the Nespresso production centre in Switzerland. Through the Nespresso AAA Sustainable Quality™ Program, the company has had a traceability process in place since the program’s inception in 2003, making it possible to track coffee back to individual farms.
Users of the blockchain platform will be able to zoom in on specific farms, where they can find a breakdown of the total coffee produced at farm level and the amount of high quality coffee bought by Nespresso.
Guillaume Le Cunff, CEO of Nespresso added: “We know that consumers are more and more interested to know where their coffee is coming from. Thanks to our AAA Sustainable Quality™ Program, we have had traceability back to individual farms in our value chain for over 15 years. I am pleased that thanks to this blockchain initiative, we can now take it one step further and invite our customers to discover the farmers behind their TAMUKA mu ZIMBABWE coffee”.otes come alive in a balanced and sweet cup.