KAMPALA- UGANDA -Ugandans have a chance to nurture their music talent after Century Bottling Company Limited the makers of Coke Products for the second year running will be carrying out a countrywide talent search.
Century Bottling Company Limited also known as Coca Cola Uganda last week launched season two of Coca Cola Rated Next, a television talent search show targeting raw music talent and developing the local music industry the country.
Norton Kingwill, the Managing Director of Century Bottling Company while speaking at the launch of the project said they are building on the successes of the first season and their continued commitment to develop local talent.
Coca Cola Uganda is into promoting sports, music, entrepreneurship and academics.
Season one winner Daniel Kaweesi, Rebecca Naziri and Kenneth Mugabi who were the first and second runners up are doing well musically with their recorded music gaining airplays and good reviews locally.
Coca Cola and its partners will hold auditions in Mbarara in the west, Arua and Lira in the north, Jinja and Mbale in the East and Kampala where the top ten contestants in each venue will selected.
The first auditions will take place this Friday 17 in Mbarara where a host of artists will perform.
Once selected, the seventy regional winners will travel to Kampala where further auditions will see the participants trimmed down to thirty for the national competitions.
Thereafter ten finalists will then be selected and taken to a residential camp to undergo vocal and management training.
The winner will bag a recording contract at Swangz Avenue and a cash prize of Ush50m.
Brandon Ssemanda, the brand manager, Coca Cola Uganda said season two symbolizes the company’s continued belief in the music talent in Uganda.
“The shows main focus will be Ugandan music and participants will only be allowed to audition with local content, created by Ugandan artistes. This also applies to original work from the contestants, Ssemanda said.
The Judges Singer Maurice Kirya, radio presenters Sharpe Sewali and Siima Kyomuhendo have been retained as the judges after their successful involvement in season one.