East African Business Week

The long neck bottle by Bell Larger has been doing countrywide activations and once again the bottle has been welcomed with excitement by most.
In Mbarara town, over 295kms west of Kampala city was the next stop over for this bottle and it was welcomed at heavily packed night spot that was filled to capacity despite the coldness.
'well, I also think the beer tastes different and better than it was,' a reveller tells EABW.
However the ingredients of the beer have not changed, they remain the same according to bell brand manager Diana Nsubuga.
"We the brand now comes with a new look, the taste has not changed. Seeing our customer's loyalty and adoration for the brand soar makes us proud to them in a refreshed look," Nsubuga said
So as the people of Mbarara danced into the night with local musicians and discounted beer, there was the thought the ingredients had been improved.
The old bottle which was referred to as 'fat and ugly' by many, has now been made into a long neck bottle. One other reveler says that the bottle looks it has more beer than the old yet the price doesn't change. The revelers enjoyed a firework display with giant screens displaying music videos.
The entertainment by the local artists kept the people around and as the night wined down, it seemed like the bell long neck had begun taking its rightful place. It can now compete favorably.
The last celebration event will take place in Gulu, Northern Uganda.