Tanzania Tourist Board (TTB) will kick-start the positioning and marketing of Tanzania as Business and Meetings, Incentives, Conference and Exhibition/Events (MICE) Tourism destination starting this month.
The entity has collaborated with Africa Tourism Partners (ATP) to up-skill travel and tourism professionals in Tanzania running a business and MICE Tourism.
Prospective participants include professionals, executives and officials of Travel Management Companies (TMCs), Destination Management Companies (DMCs), Professional Conference Organisers (PCOs), Conference Centres, Hotels, Tour Operators, Industry Providers along with representatives from National, Regional, Municipal and district Tourism Organisations and Associations.
The course is targeted at commencing Tanzania’s preparedness to diversify its tourism assets through business and MICE tourism.
In addition, it intends to enliven and enhance skills and capacity of industry professionals to greatly help them to become strategic leaders within Tanzania’s MICE and Business Tourism and entities.
Travel buyers, suppliers, national and regional tourism professionals have a crucial role to play in advancing the country’s vision of marketing and positioning Tanzania as Business and MICE tourism destination.
However, these professionals have to refresh their skills so as to assist the united states to understand its full potential adequately.
“To be and globally competitive regionally, Tanzania will need to have skilled professionals. In this real way, we are in a position to offer unforgettable Business and MICE tourism experience on par with all of those another world,” notes Devota Mdachi, Managing Director of TTB.
“We therefore think that our partnership with ATP to provide this initiative can help accomplish that as they bring a differentiated and unique experience as recently demonstrated at their Master Classes on Africa MICE and Business Tourism and Sustainable Tourism Product Development throughout their Africa Tourism Leadership Forum and Awards in Johannesburg, South Accra and Africa, Ghana respectively,” says Mdachi.
This Master Class starts on 22 to 23 and 25 to 26, October 2018 at the Ramada Encore Hotel in Dar es Salaam, Mt Meru Hotel and Arusha respectively.
TTB hopes the national country will re-shape its tourism sector include business and MICE tourism for more impactful results.
The MICE sector represents big business. It delivers major economic benefits key to growth in leisure and tourism development worldwide “ATP is enthused to utilize partners like TTB, We’re focused on share fresh perspectives on Business MICE and Tourism, due to the fact the sector’s benefits extend beyond the specific events far,” says Kwakye Donkor, CEO, Africa Tourism Partners.
“It includes investment opportunities being generated on both visitor and host countries. We have been proud to participate this,” Donkor states.