Tanzania has now set its target on China as a new and emerging lucrative tourists market in South East Asia after the traditional tourist market sources of Europe, North America and South Africa.
This follows a visit by a team of senior officials from Tanzania Tourist Board (TTB), Ministry of Tourism, tourist companies and other stakeholders to China in November 2018.
They sold Tanzania’s tourism in Beijing and other key Chinese cities.
The officials visited and organized tourism road shows in five Chinese cities of Shanghai, Guangzhou, Hong Kong, Chengdu and Beijing.
With the Chinese Embassy in Dar es Salaam, TTB is now looking to promote Tanzania tourism in China through exchange programmes involving journalists as well, the officials added.
The TTB Board has signed a Memorandum of Understanding (MOU) with Touchroad International Holdings Group of China to market Tanzania’s tourist attractions in key Chinese cities. In the MoU, Touchroad Group will send about 10,000 tourists to Tanzania this year.
The Tourism Board has been participating in various tourism fairs and exhibitions in China, aimed at exposing Tanzania’s tourist products, mainly wildlife, the Indian Ocean beaches and historical sites.
Meetings, Incentives, Conferences and Exhibitions (MICE) is a new tourist product that TTB is working to attract through its marketing campaigns in China.
Tanzania has been recognized and approved by the China National Tourism Administration (CNTA) headquarters in Beijing as one of the countries worth visiting by Chinese holidaymakers.
TTB had launched a market drive to showcase Tanzania’s wildlife, cultural heritage sites, Mount Kilimanjaro, historical sites, and the Indian Ocean beaches to the Chinese tourist market.
Other African tourist destinations wrapped up for Chinese tourists are Kenya, Seychelles, Zimbabwe, Tunisia, Ethiopia, Mauritius, and Zambia.
The UN World Tourism Organization (UNWTO) has rated China among the leading tourist source market in the world.