Sadolin has opened its latest colour centre along Main Street, Gulu Municipality in a bid to expand market reach and consolidate its position in the Ugandan market.
The establishment, Sadolin’s sixth in the country will offer experiential shopping for high-end customers and will be residence to all Sadolin products and services including decorative paints, automotive paints, and coatings among others.
The colour centres are set up through franchise agreements with local entrepreneurs and Sadolin. Northern Uganda based Colour Centre is run by local businessman Bramdev Gosai.
While inaugurating the centre, Deon Nieuwoudt, AkzoNobel Commercial Director East Africa, said this was an affirmation of AkzoNobel commitment to the expansion of Sadolin footprint and growing commitment to Uganda through firming up franchise agreements with local entrepreneurs and stimulating the economy through job creation.
“The concept of the colour centres aims to extend Sadolin product to customers through experiential shopping and to give local entrepreneurs the opportunity to expand their business frontiers by being part of the Sadolin chain while tapping into our rich expertise.
“To us, this is a stride in enhancing our customer care, the proximity of the Sadolin product as well as partnerships with local entrepreneurs,” said Nieuwoudt.
The Colour centre concept is part of the AkzoNobel paint and coating company projects aimed at giving customers experiential colour shopping and entrepreneurs an opportunity to have access to world-class technology services.
Since re-launch, according to Nieuwoudt, the Sadolin paint quality has improved a tenfold as the company is benchmarking international quality standards.