NAIROBI – Libya Oil Kenya is planning to expand its presence by opening more dealer outlets next year.
The firm, which has been going by the name OiLibya unveiled its visual identity on Wednesday under a new brand Ola Energy.
The company says the rebranding and increase in outlets is part of its profitability plan.
The rebranding will be implemented in 1,100 stations in the Group’s 17 countries operating across Africa.
The new brand is symbolic of the company’s expanding market offering as a modern pan-African energy retailer that seeks to cater to the rapidly changing demands of consumers.
“This new brand captures the essence of our company as a modern energy player across our footprint in Kenya and Africa; it characterizes our strength and success, and expresses the drive and ambition felt throughout our Group in this phase of its evolution,” Libya Oil Holdings CEO, Mazin Ramadan said.
“Our teams and partners are committed to working together as one to deliver on the promise of our new brand; by ensuring that our customers always come first, we will offer a standard of excellence in our products and services that distinguishes us from the crowd and befits the vitality of this magnificent continent,” Ramadan added.
”OLA Energy will allow us to unlock growth opportunities, strengthen our position in new and existing markets, and expand our involvement in the energy sector under a stronger, more modern international brand,” he added.
“OLA Energy pays homage to our proud heritage – the new name is abbreviated from ‘OiLibya Africa’ – whilst also marking a bold step toward our future; we are working to introduce a new range of fresh retail experiences to our customers, in keeping with our mission to deliver the highest quality services to every visitor to our service stations across the continent,” said Mr. Ramadan.
Ola Energy which is the local subsidiary of Tamoil Africa Holdings Limited (TAHL) retained its Libyan roots in the rebranding as the new name means Oil Libya Africa.
TAHL group is fully owned by the government of Libya through the Libyan-African Investment Portfolio (LAP), a government agency set up in 2006 to spearhead a $5 billion investment plan in Africa.