Joseph Awino - General Manager Sales Fresh Dairy(L), Vincent Omoth - Marketing Manager Fresh Dairy (2L), Hon. Micheal Werikhe – Minister of State for Trade (C), Rita Bwiza – Customer Care Executive Fresh Dairy (2R) and Edgar Wabulo – Sales Operations (R ) pose with the People’s Choice Award 2019 – Yoghurt Category that Fresh Dairy won. Fresh Dairy Flavoured yoghurt is popular for its thickness, creaminess, aroma, flavours and natural taste.
Industry

Fresh Dairy Yoghurt wins People’s Choice Award

Fresh Dairy flavoured yoghurt has emerged the winner of the People’s Choice Awards 2019 – Yoghurt Category, according to a survey conducted by Muyz Plus Advertising International between January and April 2019.

The Survey which took place in 5 regions in Uganda to include: Northern, Western, Eastern, Central and Kampala was done in accordance with the Uganda Bureau of Statistics population census geographical data.

Fresh Dairy flavoured yoghurt was voted by both consumers and traders for being the yoghurt brand that satisfies their desires, is traditionally liked by people of the respective regions where the survey was conducted and was the most stocked yoghurt by traders.

Currently, Fresh Dairy’s flavoured yoghurt comes in five flavours to include Strawberry, Vanilla, Mango, Plain and Mixed Berries and is packed in various sizes ranging from 450g, 250g, 150g to 100g cups and 400g Pouches.

Vincent Omoth, Marketing Manager Brookside Limited said, ‘Fresh Dairy Flavoured yoghurt is popular for its thickness, creaminess, aroma, flavours and natural taste.

Winning the 2019 People’s Choice Award – Yoghurt Category re-emphasizes the very reasons why Fresh Dairy flavoured yoghurt is popular. Last year, Fresh Dairy flavoured yoghurt was re-branded as part of our strategy to satisfy the constantly changing consumer needs while increasing our market share locally and regionally.

Fresh Dairy Flavoured yoghurt is processed and packed using a fully automated new yoghurt plant, which uses advanced IML technology to enhance the product’s security features to curb counterfeits, Omoth added.

Omoth concluded by noting that all the milk used in Fresh Dairy’s flavoured yoghurt is sourced from over 30,000 small and large scale farmers in Uganda.

Fresh Dairy flavoured yoghurt can be bought from shops, Dukas, kiosks and supermarkets nearest to the consumers countrywide.