Emirates is inviting global travellers to “Fly Better” with the launch of its bold new brand promise
Industry Travel

Emirates woos travellers with “Fly Better” Brand Promise

Emirates is inviting global travellers to “Fly Better” with the launch of its bold new brand promise.

The new Emirates campaign, created in-house by Emirates’ head of brand, Richard Billington, launches on November 1. The ice ad spot will debut on television from November 1 on the popular entertainment show ‘The X Factor UK’, and both ad spots will subsequently air across Emirates’ key markets across the GCC, in the UK, France, Germany, and the USA.

In addition to traditional advertising and digital platforms, the new “Fly Better” brand promise will also be rolled out across Emirates’ sponsorships and events portfolio.

The first “Emirates Fly Better” in-stadium branding will be unveiled at the Meydan racecourse in Dubai from 1 November, in time for the start of the racing season. This will be followed by global exposure via the on-field perimeter billboards at the much-anticipated Arsenal vs. Liverpool football match on 3 November.

On November 11, Emirates-sponsored team AC Milan will also debut Fly Better for the first time on their team jerseys, in their highly-anticipated Serie A match against rivals Juventus.

‘Better flying experience’

“On this day in 1985, Emirates flew its first customers from Dubai to Karachi. While the airline has grown exponentially since, our promise to customers remains unchanged – flying Emirates means enjoying a better flying experience,” said Sir Tim Clark, President Emirates Airline in statement released on October 29.

“The drive to innovate and ‘be better’ is hardwired into Emirates’ DNA, and this enables us to deliver air travel experiences that are comfortable and enjoyable in every cabin class, time and again,” said Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand.

“Emirates was the first to introduce personal screens in every seat in every class, we led the way for better international telephone and Wi-Fi services onboard, we pioneered private suites in first class, brought bars and shower spas onboard, and we continue to introduce game-changing products like virtual windows. Now, we are affirming that superiority and inviting travellers to “Fly Better” with Emirates.”

Emirates flies daily between Entebbe and Dubai. EK730 flight takes off from Entebbe every day at 4.20pm and lands in Dubai at 10.50pm.