Digital Television firm expands in Tanzania

DAR ES SALAAM, Tanzania – Star Media (Tanzania), a leading digital TV provider has announced plans to expand its services to three more regions.These are  Musoma, Tabora and Singida. This means under their brand name, StarTimes, the firm will soon have 14 regions covered by its services.
It is a joint venture with the Tanzania Broadcasting Corporation (TBC). StarTimes offers digital multiplex service in Tanzania include Digital Television Sets, digital decoders and other value-adding services to serve the masses of Tanzania.
According to company officials, the signal to the three regions is now on air while in Kahama and Bukoba, viewers will be able to receive its services by now.
The expansion entrenches StarTimes’ position in most parts of Tanzania involving a  $265 million investment to date.
The acting Chief Executive Officer, Jack Zhou, was speaking last week when announcing the launch of its festive season promotion which ends in January 2014.
 “When customers recharge with Tsh80,000 (about $50) over the promotion period, will receive an M35 StarTimes dual hand set, which gives access to digital TV on the go,” Zhou said.
StarTimes which also offers mobile phone  and car viewing services has so far created over 370 and 1750 direct and indirect jobs respectively.
It is a pioneer and key player in digital television solution in China and Africa, where it has acquired over 7 million subscribers. It is currently operating in 10 African Countries.
“We are working on providing our network in more than 20 countries sooner than you expect,” he told East African Business Week .
 “We are deploying a unique technology that allows our Digital TV to be offered to subscribers at an affordable price,” he said.