KAMPALA- UGANDA -Alex Muhangi, a famous comedian known locally as Aleku of the Krackers comedy show has been appointed ambassador for a no name campaign in which a new telecom operator has decided to launch without a name, asking the public to give the name.
Aleku will drive the campaign asking Ugandan’s to participate in this opportunity through print, electronic media and street campaigns.
The telecom industry in Uganda and East Africa has been bolstered by the entry of a unique, straight forward, innovative, socially responsible and maverick telecom, launching without a name.
With its underlining promise being to raise the bar for subscribers, the new telecom launched simultaneously in Uganda,Tanzania and Burundi with a creative online and SMS campaign dubbed “Give Us a Name” giving East Africa the opportunity to nominate and vote for the best name.
This telecom that says it truly cares and is not afraid to trust the people is unique. No company across the world has ever launched without a name setting the stage for what will be an exciting campaign before the brand is finally unveiled.
The “Give us a Name” campaign is running online, on SMS and on Facebook in two phases. In phase one, Uganda and all East Africa is being asked to nominate names they would like the new telecom that will champion New Africa to have.You can nominate your name through logging on to www.giveusaname.net , sending an SMS with your preferred name to the short code 8198 or logging on to www.facebook.com/giveusanameafrica . In phase two of the campaign, panel will review all the names and shortlist the top 5 most nominated, unique or creative names. East Africa will now have to vote for the best name that will eventually become the name of the first ever truly East African telecom.
The ultimate winner, the individual who nominates the name that will eventually become the company brand and trading name will win 1-year free unlimited national call SIM card. Other rewards include smartphones and tablets for participants in the “Give us a Name”campaign.
With experts forecasting an upswing in Uganda’s annual GDP growth from the current 4% to 7% in 2015, the telecommunications sector is poised for extended expansion and growth in the coming years and this new telecom represents the face of this boom.
The new telecom aims to be the real catalyst for change in Uganda and East Africa, truly cares and gives and isn’t afraid to trust the people by investing money and technology in the country.Uganda remains one of a handful of countries with mobile penetration rate of less than 50% as of June 2013 and at around 50%, the total teledensity is still below the African average.