Ajarova takes charge at Uganda Tourism Board
Industry Tourism

Ajarova takes charge at Uganda Tourism Board

Lily Ajarova, the Executive Director of Ngamba Island Chimpanzee Sanctuary and Wildlife Conservation Trust has been appointed the new Chief Executive Officer of Uganda Tourism Board.

Uganda Tourism Board is a government parastatal responsible for marketing and promotion of Uganda as a tourist destination.

Ajarova replaces Dr Stephen Asiimwe who was in charge of the institution for over five years.

While announcing the appointment at the Ministry of Tourism Offices in Kampala, the State Tourism Minister Godfrey Kiwanda Ssuubi said they are confident that Lilly Ajarova had the right qualifications and experience to steer UTB and the country’s tourism sector into greater heights.

Bradford Ochieng, who has been serving as the Director of Corporate Affairs at Public Procurement and Disposal of Public Assets Authority (PPDA), will deputize Ajarova.

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Ochieng’s appointment brings the tenure of John Ssempebwa, who was the UTB Deputy Chief Executive Officer to an end.

Ochieng at PPDA was responsible for overseeing the implementation and providing strategic and technical leadership (monitoring, evaluation, ICT, strategic management and partnership, communication, and risk management).

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Ajarova brings on board vast leadership skills complemented with expertise in strategy and lobbying after serving for over 13years at Ngamba Island where she has been the Executive Director;

She previously worked with Uganda Wildlife Authority as Director of Tourism and Business Development.