East African Business Week

MTN has reaffirmed its commitment to the advancement of journalism and the media in Africa, maintaining its decade-long relations with the Highway Africa Conference, which ended in Cape Town over the weekend.
Widely regarded as the world's largest annual gathering of African journalists, Highway Africa brought together media and key ICT role players from across the continent in conversation on important issues and challenges facing Africa on key fronts of society for the past 15 years.
The conference was attended by more than 500 journalists to focus on media's role in tackling the global sustainability challenge and seek ways to improve its understanding and coverage of climate change in Africa. It will also serve as an opportunity for an interrogation of African journalism and media, and how they have framed issues such as climate change, food security and global sustainability.
Another issue on the agenda was how African media can prepare adequately for the upcoming Unite Nations' Climate Change Summit in Durban later this year, and what platforms would be used to cover the event effectively.
"We are very excited with the opportunity to be part of this crucial event for journalism and media on the continent. For MTN, Highway Africa doesn't only provide us with a platform to engage key pan-African journalists, but it's another way in which we reiterate our commitment to continue playing a leading role in the development of journalism and the media on the continent.