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Tag: What does marketing mean

Insights

What does marketing mean

13th April 201819th April 2018 EABW EditorComments(12)

“What is marketing?” At the beginning of each term, I pose this question to my undergraduate marketing students.  Their answers are diverse: – “It is the process of selling your product.” – “It is how to advertise your company.” – “It is the study of how to give your company a brand that others will […]

In the market

Africa Markets

COMESA Institutions, CBC and TDB, Partner for the Validation of the Regional Digital Integrated Common Payment Policy for Micro, Small and Medium-sized Enterprises (MSMEs)

21st January 2021 Godfrey Ivudria Comment(0)

Kigali Rwanda, Wednesday 20th January 2021: “The digital payment system platform dividend for COMESA and Africa at large, can be enormous with potential gains in growth of regional trade (sourcing and supply) which is currently below 20%. But turning this vast potential into reality will require the collective efforts of our governments, the private sector, […]

Pfizer Appoints Patrick van der Loo as Regional President for Africa and the Middle East

11th January 2021 Godfrey Ivudria Comment(0)

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