Kampala, Uganda - One of my favorite American business proverbs is that “We can both do well and do good.” This refers to the concept that it is possible for us to make a profit while engaging in ethical behavior and helping the community. Implementing a corporate social responsibility (CSR) programme can be a good […]
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The 4 Ps of the Marketing Mix
Kampala, Uganda-“Hope, I was in a meeting with someone from our company’s marketing department a few days ago,” an engineer told me. “She mentioned something called ‘marketing Ps;’ can you tell me what this is?” This marketing professional was referring to the elements of the marketing mix. Today, I’ll share some insights on this important […]