Digest
Marketing Moxie: Does Customer Service Matter?:
Oil and Gas Production: Subsidising the oil industry Oil and Gas Production: Petroleum Crime Oil and Gas Production: Environmental impact of oil Entrepreneurial MINDS: Organisational Transformation Oil and Gas Production: Opportunity in oil venture Oil and Gas Production: African oil production
Digest Sunday, May 03, 2015
“Customer service is not important,” claimed a colleague, as a group of us discussed the role of customer satisfaction in market share.
By: Hope Wilson
Marketing Moxie: Creating a better blog:“Customer service is not important,” claimed a colleague, as a group of us discussed the role of customer satisfaction in market share.
By: Hope Wilson
Digest Sunday, Apr 12, 2015
“I would like to market my company products online and increase company sales,” a Ugandan businessman recently wrote to me in a LinkedIn message. “I request your advice on how to create a blog.”
By: Hope Wilson
Marketing Moxie: Steps to Achieve Your Mission:“I would like to market my company products online and increase company sales,” a Ugandan businessman recently wrote to me in a LinkedIn message. “I request your advice on how to create a blog.”
By: Hope Wilson
Digest Sunday, Apr 05, 2015
Last week, we explored the value of vision and mission statements. We discussed the differences between the two, the value that they provide to company stakeholders, and their promotional benefits. This week, we’ll build upon this foundation, addressing
By: Hope Wilson
Marketing Moxie: Mastering the SWOT Analysis:Last week, we explored the value of vision and mission statements. We discussed the differences between the two, the value that they provide to company stakeholders, and their promotional benefits. This week, we’ll build upon this foundation, addressing
By: Hope Wilson
Digest Sunday, Mar 29, 2015
“Hope, I know there are opportunities for our company to succeed. However, I can’t identify which one would be best for us at this time. Can you please help me?”
By: Hope Wilson
How to dodge the stress bullet :“Hope, I know there are opportunities for our company to succeed. However, I can’t identify which one would be best for us at this time. Can you please help me?”
By: Hope Wilson
Digest Sunday, Mar 22, 2015
Kampala, Uganda - “To be honest, the greatest pressure I feel is not reduced financial resources but personnel resources,” a worn CPSM (Certified Professional in Supply Management) shared in a discussion group. “Our firm had to let my marketing coor
By: Hope Wilson
Better not to borrow for starting up:Kampala, Uganda - “To be honest, the greatest pressure I feel is not reduced financial resources but personnel resources,” a worn CPSM (Certified Professional in Supply Management) shared in a discussion group. “Our firm had to let my marketing coor
By: Hope Wilson
Digest Sunday, Mar 01, 2015
Small business owners and those thinking of starting businesses have been advised to plan and save enough money before getting underway.
By: Sharon Kyatusiimire
Marketing Moxie: Characteristics of a Good Ad:Small business owners and those thinking of starting businesses have been advised to plan and save enough money before getting underway.
By: Sharon Kyatusiimire
Digest Sunday, Mar 01, 2015
“My boss has decided to start advertising our services in the business journal,” writes a new marketer. “I will be responsible for developing the content and design of our ad, but I have never done this work before. Can you please provide me with so
By: Hope Wilson
Marketiing Moxie: Steps to Achieve Your Mission:“My boss has decided to start advertising our services in the business journal,” writes a new marketer. “I will be responsible for developing the content and design of our ad, but I have never done this work before. Can you please provide me with so
By: Hope Wilson
Digest Sunday, Feb 15, 2015
Last week, we explored the value of vision and mission statements. We discussed the differences between the two, the value that they provide to company stakeholders, and their promotional benefits.
By: Hope Wilson
Marketing Moxie: Characteristics of a Good Ad:Last week, we explored the value of vision and mission statements. We discussed the differences between the two, the value that they provide to company stakeholders, and their promotional benefits.
By: Hope Wilson
Digest Sunday, Feb 08, 2015
“My boss has decided to start advertising our services in the business journal,” writes a new marketer. “I will be responsible for developing the content and design of our ad, but I have never done this work before. Can you please provide me with so
By: Hope Wilson
Marketing Moxie: Write Better Proposals:“My boss has decided to start advertising our services in the business journal,” writes a new marketer. “I will be responsible for developing the content and design of our ad, but I have never done this work before. Can you please provide me with so
By: Hope Wilson
Digest Sunday, Feb 01, 2015
“Hope, I am faced with a challenge,” writes a reader. “I am supposed to be promoted, and my boss asked me to write a proposal...I need your help on writing the best proposal.”
By: Hope Wilson
Business Minds: Building blocks of a good business model :“Hope, I am faced with a challenge,” writes a reader. “I am supposed to be promoted, and my boss asked me to write a proposal...I need your help on writing the best proposal.”
By: Hope Wilson
Digest Sunday, Feb 01, 2015
Businesses don’t succeed or fail. People do.” S. Cathy Truett, Founder, Chick-fil-AUpstream
By: Moses Engwau Okudu
Oil and Gas Production: Environmental impact of oil :Businesses don’t succeed or fail. People do.” S. Cathy Truett, Founder, Chick-fil-AUpstream
By: Moses Engwau Okudu
Digest Sunday, Dec 21, 2014
KAMPALA, Uganda - I am always asked about the future of the petroleum and petrochemical industries.
By: Brian Sallery
Oil and gas Production: Petroleum meltdown:KAMPALA, Uganda - I am always asked about the future of the petroleum and petrochemical industries.
By: Brian Sallery
Digest Sunday, Dec 14, 2014
Over the last few months the price of crude oil has been going into meltdown.
By: Brian Sallery
Oil and Gas Production: Subsidiaries and sanctions :Over the last few months the price of crude oil has been going into meltdown.
By: Brian Sallery
Digest Sunday, Dec 07, 2014
KAMPALA, Uganda - A Subsidy could be considered as a carrot for oil producers and a sanction as the proverbial stick which can be used to bombard and punish petroleum companies and certain countries for their misdemeanours.
By: Brian Sallery
KAMPALA, Uganda - A Subsidy could be considered as a carrot for oil producers and a sanction as the proverbial stick which can be used to bombard and punish petroleum companies and certain countries for their misdemeanours.
By: Brian Sallery
Oil and Gas Production: Subsidising the oil industry Oil and Gas Production: Petroleum Crime Oil and Gas Production: Environmental impact of oil Entrepreneurial MINDS: Organisational Transformation Oil and Gas Production: Opportunity in oil venture Oil and Gas Production: African oil production