Insights

Good relations with CSOs can help you fight corruption gov’t told

KAMPALA, Uganda–The vice president for Ford Foundation in charge Eastern Africa, Martin Abregu has asked the government of Uganda to create conducive working environment for Civil Society Organizations (CSO,s) in the country. He noted that good working relationship between government and the civil societies can help government in the fight against corruption which is a […]

Insights

The 4 Ps of the Marketing Mix

Kampala, Uganda-“Hope, I was in a meeting with someone from our company’s marketing department a few days ago,” an engineer told me. “She mentioned something called ‘marketing Ps;’ can you tell me what this is?” This marketing professional was referring to the elements of the marketing mix. Today, I’ll share some insights on this important […]

Insights

Ways to Improve Your Sales

Kampala, Uganda-A few days ago, I was pleasantly surprised to receive a Facebook message from a Ugandan friend and mentee. “You know,” she wrote. “I do a part-time business selling cosmetic products, but sometimes I have trouble convincing clients.”Today, I’ll share some tips to help this young lady—and all of you in sales—to be more […]

Insights

How to Build Your Brand

Kampala, Uganda-“I don’t understand branding,” the engineer told me, as we planned his firm’s strategy in my office. “I know that it is important to create a cohesive image for my firm, and I know that people are using social media to accomplish this. However, I fail to understand the processes, and what the benefit […]