Kampala, Uganda-A few days ago, I was pleasantly surprised to receive a Facebook message from a Ugandan friend and mentee. “You know,” she wrote. “I do a part-time business selling cosmetic products, but sometimes I have trouble convincing clients.”Today, I’ll share some tips to help this young lady—and all of you in sales—to be more […]
Author: charlesmulungi
The 4 Ps of the Marketing Mix
Kampala, Uganda-“Hope, I was in a meeting with someone from our company’s marketing department a few days ago,” an engineer told me. “She mentioned something called ‘marketing Ps;’ can you tell me what this is?” This marketing professional was referring to the elements of the marketing mix. Today, I’ll share some insights on this important […]
Marketing Moxie: Raise the bar with CSR
Kampala, Uganda – One of my favorite American business proverbs is that “We can both do well and do good.” This refers to the concept that it is possible for us to make a profit while engaging in ethical behavior and helping the community. Implementing a corporate social responsibility (CSR) programme can be a good […]
Marketing Moxie: Define your Mission & Vision
Kampala, Uganda – As we enter a new year, we can embrace opportunities for new beginnings. We can release our old habits and struggles, transforming them into new hopes, dreams, and opportunities for growth, in both our personal and professional lives. This is true for our companies as well. The start of a new year […]
Marketing Moxie: Steps to Achieve Your Mission
Kampala, Uganda-Last week, we explored the value of vision and mission statements. We discussed the differences between the two, the value that they provide to company stakeholders, and their promotional benefits. This week, we’ll build upon this foundation, addressing ways that we can advance our vision and mission. Value Statements Last week, we studied […]
Turkey aims for top 10 by 2023
Turkey is literally the bridge between Europe and Asia, sitting astride the Bosporus Straits with a population of some 74 million. But the Turks are neither European nor Asian. They are simply Turks; a proud distinct people whose long history is filled with exceptional tales of conquest, commerce and culture. Turkey was […]
Turkey aims for top 10 by 2023
Turkey is literally the bridge between Europe and Asia, sitting astride the Bosporus Straits with a population of some 74 million. But the Turks are neither European nor Asian. They are simply Turks; a proud distinct people whose long history is filled with exceptional tales of conquest, commerce and culture. Turkey was […]
One man’s effort to save Busoga heritage
jinja, uganda–In Uganda, tourism is usually associated with people from Europe, North America and Asia who come to see the diversity that the country has to offer. This however has had a negative impact on the tourism sector, because when the numbers of foreign tourists dwindle the industry suffers. The Government has been using different […]
Opinion: How aid can be done better by Pablo Yanguas
Expert Pablo Yanguas, looks at how aid can be done better A researcher from The University of Manchester has written a provocative book which looks at the truth behind aid and the reality of ‘taking sides’ in aid. In Why We Lie About Aid: Development and the Messy Politics of Change, Pablo Yanguas from […]
Kampala City partners with Aga Khan on Childhood development
KAMPALA, UGANDA- The Aga Khan Foundation and Kampala City Council Authority have signed a Memorandum Of Understanding (MoU) for the implementation of a project intended to improve the wellbeing of boys and girls aged 0-8 in Central Uganda. The project is co-financed by AKF and ELMA Philanthropies and implemented by AKFU. The M.o.U is […]
Activists want more funding for maternal health
KAMPALA, Uganda–As Uganda joins the rest of the world tomorrow (11/April/2018) to commemorate the International Day of Maternal Health, government has been told to invest more resources in maternal health if the country’s mortality rate is to go down. Addressing the media at Eureka place Hotel in Ntinda ahead of the upcoming dialogue on maternal […]
Uganda to prosecute swindlers of refugee cash
KAMPALA, Uganda–The State Minister for Relief and Disaster Preparedness, Hon Musa Ecweru has assured the international community that government is ready to prosecute all government officials who were involved in swindling money meant for refuges in the country. The Minister said Uganda as a country has been credited by the international community for hosting hundreds […]
Relate well with CSOs to help fight corruption gov’t told
KAMPALA, Uganda–The vice president for Ford Foundation in charge Eastern Africa, Martin Abregu has asked the government of Uganda to create conducive working environment for Civil Society Organizations (CSO,s) in the country. He noted that good working relationship between government and the civil societies can help government in the fight against corruption which is a […]