Columns

Turkey aims for top 10 by 2023:
Digest Sunday, Jan 26, 2014
Turkey is literally the bridge between Europe and Asia, sitting astride the Bosporus Straits with a population of some 74 million.
By: Our Reporter
Marketing Moxie: Steps to Achieve Your Mission:
Digest Sunday, Jan 26, 2014
Kampala, Uganda-Last week, we explored the value of vision and mission statements. We discussed the differences between the two, the value that they provide to company stakeholders, and their promotional benefits.
By: Hope Wilson
Marketing Moxie: Define your Mission & Vision :
Digest Saturday, Jan 18, 2014
Kampala, Uganda - As we enter a new year, we can embrace opportunities for new beginnings. We can release our old habits and struggles, transforming them into new hopes, dreams, and opportunities for growth, in both our personal and professional lives.
By: Hope Wilson
Marketing Moxie: Raise the bar with CSR:
Digest Monday, Jan 13, 2014
Kampala, Uganda - One of my favorite American business proverbs is that “We can both do well and do good.” This refers to the concept that it is possible for us to make a profit while engaging in ethical behavior and helping the community.
By: Hope Wilson
The 4 Ps of the Marketing Mix:
Digest Monday, Dec 16, 2013
Kampala, Uganda-“Hope, I was in a meeting with someone from our company’s marketing department a few days ago,” an engineer told me. “She mentioned something called ‘marketing Ps;’ can you tell me what this is?”
By: Hope Wilson
What does marketing mean?:
Digest Tuesday, Dec 10, 2013
“What is marketing?” At the beginning of each term, I pose this question to my undergraduate marketing students.
By: Hope Wilson
Ways to Improve Your Sales:
Digest Friday, Dec 06, 2013
Kampala, Uganda-A few days ago, I was pleasantly surprised to receive a Facebook message from a Ugandan friend and mentee. “You know,” she wrote. “I do a part-time business selling cosmetic products, but sometimes I have trouble convincing clients.
By: Hope Wilson
How to Build Your Brand:
Digest Friday, Dec 06, 2013
Kampala, Uganda-“I don’t understand branding,” the engineer told me, as we planned his firm’s strategy in my office. “I know that it is important to create a cohesive image for my firm, and I know that people are using social media to accomplish
By: Hope Wilson
Promoting digital broadcasting :
Digest Friday, Dec 06, 2013
KAMPALA, UGANDA - Of late, there seems to be a trend of mobile devices becoming an instant hit mainly buoyed by a growing middle class. Pay TV operators are the latest entrants in providing portable devices that enable customers to watch their favorite pr
By: Emma Onyango
Columns:
Digest Wednesday, Nov 13, 2013
Columns
By: Charles Kintu
Success:
Digest Wednesday, Nov 13, 2013
Success
By: Charles Kintu